Social Media and Content Marketing Executive

Our Story

ordable/ is an e-commerce enabler that allows merchants to quickly accept and fulfill customer orders.

In 2018, a home business owner selling baked goods was on the verge of closing her business to pursue other career goals overseas. Instead, a small team came together to build a solution that allowed her to fully operate from abroad. Quickly, she began merchandising her items online through social channels, accepting orders directly on her own website, processing payments, and dispatching deliveries direct to her customers. By the end of 2018 she grew her business 20-fold, all whilst working remotely. ordable/ was born out of the technology built for business owners with a need to grow.

Social Media & Content Marketing Executive Role

As a Social Media & Content Marketing Executive you will spearhead the strategic planning and execution of content across various marketing campaigns, ensuring alignment with our brand’s voice and audience’s interests. Your role is pivotal in crafting engaging content that resonates with our audience across multiple platforms, including social media, editorial content, and other channels. Collaborating closely with internal teams you’ll develop and execute content that not only engages our community but also aligns with our broader campaign strategies.

Core Responsibilities:

• Content Calendar Management: Develop and maintain a detailed monthly content calendar, ensuring it aligns with marketing objectives, upcoming events, product launches, and promotions. Collaborate with stakeholders to synchronize brand messaging across all content.
• Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas. Perform market research and competitor analysis to identify unique content opportunities, working with cross-functional teams to integrate key messages and product features.
• Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance. Develop and adapt content for various platforms, tailoring language and tone to target demographics.
• Social Media Strategy & Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Manage daily social media operations, interact with users, and integrate social campaigns with broader marketing initiatives.
• Performance Analysis & Optimization: Utilize social media metrics and SEO tools to enhance content effectiveness, driving continuous improvement and customer engagement. Stay informed on industry trends to inform new strategies and tactics.
• Collaboration & Influencer Partnerships: Work with marketing teams to ensure cohesive campaign execution and engage in influencer partnerships to expand brand reach.
• Event Support & Marketing Collateral: Assist in marketing event planning and execution. Develop marketing materials as needed to support brand messaging and engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in social media management and content marketing.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent communication skills, fluent in English and Arabic.
• Data-driven approach with experience in using analytics to inform strategies.
• Proven ability to manage and influence internal and external stakeholders.
• Self-starter with a proactive, solution-oriented mindset, comfortable in a dynamic environment.

Preferred Qualifications Skills:

• Experience in the food & beverage industry or related fields.
• Knowledge of CRM and analytics tools (e.g. Hubspot).
• Customer-centric approach with skills in customer segmentation and targeting.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).

This role offers an exciting opportunity to be at the forefront of content marketing, blending creativity with analytical insight to engage audiences and drive brand growth. If you are passionate about storytelling, social media, and data-driven marketing, we encourage you to apply.