Diabliss: Scaling a Remote eCommerce Business From a Different Continent
Diabliss, originally founded in India, has been a trusted name in diabetes-friendly food products for over 20 years.
When the opportunity arose to expand into the Middle East, Lotus Limited General Trading Company—backed by four decades of experience—secured the exclusive rights to introduce Diabliss to the region, and decided to do so online through eCommerce.
While they had experience in traditional sales and marketing, expanding into eCommerce was a new challenge.
“I’ve never handled an eCommerce business before. Never. I do not know anything about eComm.”
The Challenge: Managing an Online Store from a Different Continent
Diabliss was manufacturing in India, running operations in Kuwait, and Devaki Suresh was heading their eCommerce business from Denmark. All of that at the time of COVID-19 which further complicated their operations, and added restrictions around travel.
These challenges led Devaki to surf around the market and try many different online ordering platforms to power their online store.
However, Devaki couldn’t find the right fit:
“One platform I used was a horrible experience because I had no one to talk to. I could not access anyone.
Another one was awful because their website kept shutting down. It was not stable.”
We had no way of knowing where our most engaged customers were.”
It was clear at this point what Diabliss needed in order to succeed:
1) A platform that was reliable
2) A way to gather accurate customer data
3) A hands-on support team to help guide the way
The Solution: A Better Online Ordering Platform
Diabliss ultimately turned to ordable/ to solve their biggest challenges: stability, customer insights, and hands-on support—all essential for managing their business remotely.
Stronger Customer Relationships
Through the ordable/ dashboard, Diabliss were able to analyze heat maps & track customer behavior deeply, which allowed them to fine-tune their strategies for promotions, digital ads, and other marketing efforts.
“Even something as simple as the locations of the customers—something as simple as a heat map—that really helped.”
Reliable Platform. Reliable Support.
Managing an online business remotely was already challenging—dealing with unreliable technology only made it worse.
With ordable/, stability was no longer a concern.
The platform functioned seamlessly, and Diabliss had dedicated support to assist them whenever needed. No more dealing with random customer service reps—Diabliss now had a team that truly understood their business needs.
“Finally, when I switched on to ordable/, it was just a dream for me. Hallelujah, we have something now I can work with.
The success team helped me a lot in terms of what to do, and how to do it strategically. It was very helpful.”
Time to Focus on Growth, not Operations
Diabliss was able to stop worrying about tech roadblocks and could prioritize product development, marketing, and customer engagement.
From smart reporting tools to a user-friendly interface, ordable/ provided what Diabliss needed to run an online business efficiently.
“I needed someone to know their topic, and with ordable/ it really helped. I could finally focus on developing our product range.”
The Result: Data-Driven Growth
Many things changed for Diabliss after they made the switch, but one of the biggest shifts came from their promotional strategy.
Previously, they had no insight into what worked, but ordable/’s tools revealed clear buying habits and demand zones. They discovered that even in high-income areas, customers were deal-driven, allowing them to refine their discounts and loyalty offers.
“The platform helped us pinpoint what the market wanted next—like coffee. That’s our next big thing.”
The insights from ordable/ allowed them to adjust their strategy for physical retail, helping them strengthen their presence in cooperatives and supermarkets.
What was once a daily struggle with unreliable platforms became a seamless operation, where the focus is growth rather than maintenance.
Get started with ordable/
If you’re facing the same challenges as Diabliss—whether you’re running an online business remotely, looking for a reliable platform, or need a support team that cares about your success—ordable/ is built to help you grow.
→ Learn more about the ordable/ online ordering platform
→ Book a sales call and see it in action yourself
If Diabliss’ Story Inspired You
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